Privacy Policy | Vizor.fit

Effective Date: October 13, 2025

Introduction

Welcome to Vizor.fit ("Vizor.fit", "we", "us", or "our"). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website http://vizor.fit/ and use our services (collectively, the "Services").

This policy is designed to comply with applicable privacy laws and to inform our users about their rights and our data practices, regardless of their location.

Please read this Privacy Policy carefully. By using our Services, you agree to the collection and use of information in accordance with this policy.

Information We Collect

We collect information that you provide to us, information that is automatically collected, and information that we generate.

Information You Provide Directly

• Identity & Contact Data: Includes your name, email address, phone number, and username.
• Demographic Data: Includes your date of birth.
• Financial Data: When you make a purchase, your payment information (such as credit card details and billing address) is processed by our third-party payment processor. We do not store your full payment card details but may retain partial information (e.g., the last four digits) for transaction verification.
• Eyeglass and Image Information: This is sensitive information that we handle with extra care:
  • Optical Parameters: To provide our services, we require you to upload or enter your optical parameters (commonly found on an eyeglass prescription). We treat this information as sensitive and handle it with the highest level of care.
  • Facial Photographs: To recommend suitable frames, we require you to upload a photograph of your face. We use this to analyze measurements and shape for the sole purpose of checking frame compatibility.
• User-Generated Content: Includes photographs and any other content you voluntarily provide.
• Feedback & Survey Data: Includes your responses to our surveys, feedback forms, and communications with our support team.

Information We Collect Automatically

• Technical Data: Includes your IP address, browser type and version, device type, operating system, and time zone settings when you use our Services.
• Usage Data: Includes information about how you use our Services, such as the pages you visit, the features you use, links you click, and the date and time of your activity. This is collected through tools like Google Analytics.

Information We Generate

• Inferences and Classifications: Based on the facial photographs you provide, we may perform manual or automated analysis to classify attributes like face shape to improve our frame recommendations.

How We Use Your Personal Information

We use the information we collect for various purposes, including:

• To Provide Our Services and Fulfill Your Orders: We use your information to operate and maintain the Services you request. This includes using your facial photograph and optical parameters to analyze your unique features and provide personalized eyglass frame recommendations. We also use your contact and identity data to create and manage your account and process your orders and transactions. Our legal basis for this processing is the performance of our contract with you.
• To Communicate With You: We use your contact information to send you communications essential to our Services, such as order confirmations, notifications regarding the delivery of and access to your results, and important notices about our policies. We will also send you marketing communications, such as newsletters and special offers, if you have opted-in to receive them. You can unsubscribe from marketing messages at any time. Our legal basis for sending essential communications is our legitimate interest and the performance of our contract. For marketing communications, our basis is your consent.
• To Process Payments: We use financial information to process payments for your purchases and to prevent fraudulent transactions. This is handled securely by our third-party payment processor. Our legal basis is the performance of our contract.
• For Research, Development, and Service Improvement: To enhance and improve our technology, we use usage data to understand how you interact with our Services. We may also use the optical parameters and facial data you provide to train our internal machine learning models for the purpose of improving the accuracy of our recommendations. Whenever feasible for these research purposes, we will use anonymized or de-identified data to protect your privacy. Our legal basis is our legitimate interest in improving our Services. For any use of sensitive personal data.
• For Marketing and Advertising: We use technical and usage data, often collected via cookies and pixels, to deliver relevant advertising, measure the effectiveness of our campaigns, and create tailored marketing experiences.
• To Maintain Security and Comply with Legal Obligations: We use your information to protect the security and integrity of our Services, including detecting and preventing fraud or other illegal activities. We also process information to comply with applicable laws and regulations, such as for tax purposes or to respond to lawful requests from authorities. Our legal basis is our legitimate interest in securing our Services and our need to comply with our legal obligations.

Our Commitment to Your Sensitive Information

Your privacy and the security of your sensitive data are paramount.

• Collection and Consent: We only collect your optical parameters and facial photograph when you actively choose to provide them. By taking the clear, affirmative action of uploading this information to our platform, you are giving us your explicit consent to process it for the purposes outlined in this policy.
• Use Limitation: This data is used exclusively to provide you with our core service of recommending eyewear and for internal R&D to improve that service. We will not use this data for any other purpose without your explicit consent.
• Disclaimer: Our service provides technical recommendations and is not a substitute for professional medical advice, diagnosis, or treatment from a qualified optometrist or ophthalmologist.

How We Share Your Information

We do not sell your personal information. We only share it with third parties in the following circumstances:

• Service Providers: We engage third-party companies to perform services on our behalf. They only have access to the information necessary to perform their functions and are contractually obligated to protect it. These include:
  • Payment Processors
  • Cloud Hosting Providers
  • Analytics Services
  • Email Delivery Platforms
  • Customer Support Tools
• Business Transfers: If Vizor.fit is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email of any such change in ownership or control.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

Cookies and Tracking Technologies

We use cookies and similar tracking technologies, such as pixels and web beacons, to track activity on our Services and hold certain information. Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They help us operate our site, understand how you use our Services, and deliver relevant advertising.

We use the following categories of cookies:

• Essential Cookies: These cookies are strictly necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.
• Analytics Cookies: These cookies help us understand how our website is being used by collecting and reporting information on an aggregated basis. This allows us to count visits and traffic sources so we can measure and improve the performance of our site. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.
• Advertising Cookies: These cookies are used to make advertising messages more relevant to you and your interests. They may be set through our site by our advertising partners (e.g., Meta). They work by uniquely identifying your browser and internet device to build a profile of your interests and show you relevant adverts on other sites.

Your Choices and Managing Consent

When you first visit our website, you will be presented with a cookie consent banner where you can accept, reject, or customize your cookie preferences. You can withdraw or change your consent at any time by accessing our consent management tool, which can be found via a "Cookie Settings" link in the footer of our website.

While you can also manage cookies through your browser settings, please note that disabling cookies this way may affect the functionality of our website. Our consent management tool provides the most effective way to control your preferences.

Specific Cookies We Use

The following table lists some of the key cookies we use. A complete and up-to-date list of all cookies can be found in our cookie consent management tool.

Data Security and Retention

• Security: We implement a variety of security measures, including encryption and access controls, and conduct regular security audits to maintain the safety of your personal information. However, no electronic transmission or storage is 100% secure, and we cannot guarantee its absolute security.
• Retention: We retain your personal information for as long as your account is active or as needed to provide you with our Services. If you request account deletion, we will delete your data in accordance with your rights. Data used for analysis will be anonymized after its initial use.

International Data Transfers

Our services are global. Your information, including personal data, may be transferred to—and maintained on—computers located outside of your state, province, or country where the data protection laws may differ. Our cloud hosting providers operate internationally. By using our Services, you consent to this transfer.

We are committed to providing you with control over your personal information. You have the following rights regarding the data we hold about you:

• The Right to Access: You can request copies of your personal information that we have collected.
• The Right to Rectification: You can request that we correct any information you believe is inaccurate or incomplete.
• The Right to Erasure (Deletion): You can request that we delete your personal information, subject to certain exceptions, such as our need to comply with legal obligations or complete a transaction.
• The Right to Data Portability: You can request that we provide a copy of your data in a portable format that can be transferred to another service.
• The Right to Object to or Restrict Processing: You have the right to object to or request restrictions on our processing of your personal information in certain circumstances. This includes the right to opt-out of marketing communications.
• The Right to Lodge a Complaint: You have the right to lodge a complaint with your local data protection authority if you are unhappy with our data protection practices.

While we extend these rights to all our users, the specific legal framework governing your request may vary based on your local data protection laws. To exercise any of these rights, please contact us at **privacy@vizor.fit**. We will respond to your request in accordance with applicable law.

Children's Privacy

Our Services are not directed to individuals under the age of 16, and we do not knowingly collect personal information from them without parental consent. While parents may use our service to find glasses for their children, they must do so through their own account and with their own information. If you are a parent or guardian and believe your child has provided us with personal data without your consent, please contact us.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any material changes by sending an email to the address associated with your account and by posting the new Privacy Policy on this page.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact our team at: **privacy@vizor.fit**